How to Grow Business through Media (Public Relations Panel)

10:30 am - 11:15 am
Seminar Room 1, Atrium
Speaker(s)

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George O’Brien
BusinessWest & Healthcare News
Editor
  About George O’Brien
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George O’Brien

BusinessWest & Healthcare News

Editor

Moderator

Editor George O’Brien is one of the region’s most experienced and respected journalists, with more than 30 years’ experience as a writer and editor. Before coming to BusinessWest in 1995 as editor, he was the long-time editor of the Westfield Evening News. He attended the University of Massachusetts, majoring in Journalism and English and minoring in History.


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Lopez
WMAS 94.7: The Kellogg Krew
Morning Show Producer
  About Lopez
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Lopez

WMAS 94.7: The Kellogg Krew

Morning Show Producer

Lopez will discuss the benefits of having your business or non-profit on the radio and the best way to get your message to the audience. He will explain what he looks for when deciding who is going to be on the air and what you should be doing when you are on the air.

Lopez has been at 94.7 WMAS for more than 15 years. He started as the Morning Show Producer and soon became a member of the show as an On-Air Personality as well. He has worked in the Promotions Department as the Promotions Assistant and interim Promotions Director. He is now the Assistant Program Director/Music Director when he’s not on The Kellogg Krew.


G. Michael Dobbs
Reminder Publications
Managing Editor

Patience Hettrick
Western Mass News
News Director

How do we grow our business through media? A panel discussion with representatives from different media outlets; each giving a snapshot of how businesses can better use the media resources available to them. 

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