Wild AppleDirector of Project Management & Business Development
Amy is a BusinessWest Forty Under 40 2011 alum. Wild Apple received Summit International Creative Awards for brand design and responsive web design in both for profit and non-profit projects in 2014,15 & 16 and Creative Design Awards from the Ad Club of Western, MA in 2015 & 16.
Wild Apple is a premium and tech-savvy, custom design firm producing web, brand and print marketing projects. We are rooted professionally and residentially in Western MA, dedicated to doing great business and sharing awesome life experiences in the valley.
MarketingWorks, Greenfield Community CollegePrincipal
Tina Stevens is the co-chair of the Business & Information Technology department at Greenfield Community College and an adjunct faculty member teaching marketing and digital design. She also teaches marketing in the Entrepreneurship MBA program at Elms College. Tina is the Principal of MarketingWorks, a business consultancy developing and executing marketing initiatives to meet client objectives for positioning and growth.
Brand is now a real-time experience, and the evolving digital media channels require a totally fresh approach. Your brand presentation needs to be sharper, clearer, flexible, and more versatile to survive in the omnichannel world. We’ll talk about building and managing a powerful brand in today’s digital marketplace in order to capitalize on your marketing investments.
BRIGADEExecutive Creative Director
As Founder and ECD at BRIGADE, Kirsten Modestow is bringing big city design to small town Massachusetts since 2006. The agency now partners with brand managers at iconic companies worldwide and is trusted for powerful, meticulous, and consistent work delivered with graciousness and good humor. Before founding BRIGADE, Kirsten achieved national recognition for her work on Target Stores, Electronic Arts, CMT Networks, and Dunkin’ Donuts.
Kirsten Modestow has established a nationally renowned business that helps to refresh and grow some of the world’s most iconic brands from the comfort of Western Mass. She will contribute to the panel her perspectives on building a successful brand, the value of 360-degree branding in today’s marketplace, and how brand managers can get the most out of their agencies
Inspired MarketingAccount Executive
Lynn Kennedy has over 15 years of experience in the marketing, events, and communications field. She has worked in both the non-profit and the corporate sector for such companies as Yankee Candle, PartyLite Gifts, and the Pyramid Management Group. Lynn has focused her work on assisting companies grow their digital marketing footprint via email campaigns, SEO, and social channels in order to expand their brand recognition. She is currently an Account Executive with Inspired Marketing, a full-service marketing agency offering creative marketing solutions for their clients.
Inspired Marketing is a full service advertising agency offering creative solutions that help our clients stand out above the rest and drive a strong return on investment. Our expertise is in creating actionable marketing plans that can help any business take flight. Founded in 2009, Inspired Marketing has a team of marketing experts with over 20 years of marketing experience. We have quickly grown to one of the top agencies in the Springfield area.
Back by popular demand! The greatest minds in marketing and visual design in Western Mass offer up their combined expertise for one day only at the Expo Local, award winning graphic designers, marketeers, copywriters and visual artists will offer their expertise and advice and unwrap some marketing secrets, myths and misconceptions. Attend this panel to find out what others are asking and saying about successful brands and campaigns in today's market.